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Risk-taking under the microscope

A workshop by Prof. Diana Derval
Chair, DervalResearch

18 October 2022, 10:00 AM


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Prof. Diana is giving away the following

A signed copy of Prof. Derval's latest book "The Right Sensory Mix: Decoding Customers' Behavior and Preferences"

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About this workshop

In this interactive session, Prof. Derval, PhD, will show how risk-taking behavior can often be traced back to the genes, hormones, and even the bacteria present in the microbiome. Profiling and predicting risks is more than ever a science, as participants will explore with cases from the world of transports, health, and manufacturing.

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Prof. Diana Derval

Diana Derval, PhD, EMBA, Chair of DervalResearch, is a pioneer at decoding human behavior and preferences with biosciences. Member of the Society for Behavioral Neuroendocrinology, and Jury for the CES Asia Innovation Awards, Diana is the patented inventor of the Hormonal Quotient® (HQ) nominated for the Edison Awards.

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